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Zitto is a visionary and constantly evolving brand: his is a true family story. The Zitto brand belongs to the historic Milanese goldsmith company VAI MILANO, founded by Enzo Vai in 1954. The Vai family has always distinguished itself in the goldsmith sector for the creative and original design of their jewels which have always represented a courageous innovative momentum and transmitted a new style full of passion and values. With this spirit of innovation and creativity, in 2014 Vai launched the Zitto project, a revolutionary and original response to the severe economic crisis of the moment. Zitto was born as the first "non-watch" that intends to revolutionize the original concept of a watch. Zitto is the clock of the new times, of a different time that does not need hands to be measured but the awareness of being lived. In a world that is too black and white and too conventional, the time of color, originality, vitality, energy and that pinch of healthy madness takes place in the name of free authenticity.

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